When I ask people how they feel about networking, typically they have a negative response. The majority of people say it makes them feel uncomfortable and awkward. Another problem is that they leave a networking event with 15 business cards and don’t know what to do with them. Here’s some advice to ease the anxiety about networking. I usually ask questions that center around these categorizes: interests, desires/goals, and needs. This makes it easier to break the ice because people enjoy talking about topics they’re interested in discussing.
Interests: In the last post, I discussed asking people about something they’re currently working on that they’re passionate about instead of asking what they do. Some other questions you could ask are, what causes/charities are you interested in? What do you enjoy doing in your free time?
Desires/Goals: What are some career goals you would like to accomplish? If you’re attending a conference, what are you hoping to gain from attending this conference?
Needs: What challenge is your top priority to get resolved in your business/career? What brought you to this event?
When you exchange business cards, if there isn’t a picture of the person on the card, on the back write down a brief description of their appearance. Also, write down one interesting they said during the conversation and a possible common interest. This will help you to determine which people that it could be beneficial to follow up with after the event and remember what was said during the conversation. Before you call them, make sure to look them up on Linkedin to discern if there are some other ways you can bring value to each others careers.