How to get a Response to your Request

Posted: February 18, 2015 in Crowdsourcing your Goals
Tags: , ,

In order to be effective at crowdsourcing, you need to get people engaged in what you’re trying to accomplish. Basically, if they don’t care about what you’re doing, they won’t help you with your need. If you struggle in the area of getting others involved in your cause, here’s some advice that can help. This technique, called Monroe’s Motivational Sequence has been used by some of the most persuasive motivational speakers throughout history.

If you’re speaking to a group:

• Attention
o Get the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc.
• Need
o Show that the problem about which you’re speaking exists, that it’s significant, and that it won’t go away by itself. Use statistics, examples, etc. Convince your audience that there’s a need for action to be taken.
• Satisfy
o You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.
• Visualization
o Tell the audience what will happen if the solution is implemented or doesn’t take place. Be visual and detailed.
• Action
o Tell the audience what action they can take personally to solve the problem.

In a private conversation, use examples that relate to that specific person:

• 1. Attention: Hey! Listen to me, I have a PROBLEM!
• 2. Need: Let me EXPLAIN the problem.
• 3. Satisfy: But, I have a SOLUTION!
• 4. Visualization: If we IMPLEMENT my solution, this is what will happen. Or, if we don’t implement my solution, this is what will happen.
• 5. Action: You can help me in this specific way. Can you help me?

The advantage of Monroe’s Motivated Sequence is that it emphasizes what the audience can do. Too often the audience feels like a situation is hopeless; Monroe’s motivated sequence emphasizes the action the audience can take.

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